WHAT WE DO

INSIGHTS

Everything that we do has a foundation in strategic insights – these are often driven by our proprietary social trends research. Our insights are designed to help you understand the changing consumer landscape – highlighting behaviours that can make a measurable difference to your organisation.

SPORT & ENTERTAINMENT

Sport & entertainment is an integral part of NZ culture and Kiwis love to align themselves with the emotive connection that sport & entertainment creates. We provide a one stop shop service for rights holders and corporates by providing strategic advice through to creating mutually beneficial partnerships.

BRAND

We help brands grow. From idea to execution, HT Group works with iconic brands to develop unique products and services that create shared value for the company and community. For example, our development of the Edmund Hillary brand sees a percentage of all profits benefiting schools and hospitals in Nepal.

DIGITAL

We use forward-thinking digital solutions to help brands understand the impact that digital and social media is having on their brand. We help you understand how to connect with your target audience and create maximum value. Through the social-listening tool Zavy we are able to build more effective campaigns through social media analysis.

COMMUNITY

We help community projects and not-for-profit increase reach and revenue. We do this by developing commercially attractive community initiatives that have benefits for both businesses and members of the community alike. This often means addressing specific needs in various demographics such as Asian, Maori, or under-privileged communities.

INSIGHTS

Everything that we do has a foundation in strategic insights – these are often driven by our proprietary social trends research. Our insights are designed to help you understand the changing consumer landscape – highlighting behaviours that can make a measurable difference to your organisation.

SPORT & ENTERTAINMENT

Sport & entertainment is an integral part of NZ culture and Kiwis love to align themselves with the emotive connection that sport & entertainment creates. We provide a one stop shop service for rights holders and corporates by providing strategic advice through to creating mutually beneficial partnerships.

BRAND

We help brands grow. From idea to execution, HT Group works with iconic brands to develop unique products and services that create shared value for the company and community. For example, our development of the Edmund Hillary brand sees a percentage of all profits benefiting schools and hospitals in Nepal.

COMMUNITY

We help community projects and not-for-profit increase reach and revenue. We do this by developing commercially attractive community initiatives that have benefits for both businesses and members of the community alike. This often means addressing specific needs in various demographics such as Asian, Maori, or under-privileged communities.

DIGITAL

We use forward-thinking digital solutions to help brands understand the impact that digital and social media is having on their brand. We help you understand how to connect with your target audience and create maximum value. Through the social-listening tool Zavy we are able to build more effective campaigns through social media analysis.

Our work

Insights from our team

Sir Edmund Hillary’s feats inspire high end clothing label

You may have seen the media talking about the launch of the Edmund Hillary Collection later this year. Our MD, Mike Hall-Taylor, is a co-founder of the company with Peter Hillary and has been working hard over the last few years to make their dreams a reality. This...
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Longevity to Replace Millennials as the New Marketing Obsession for 2018

Wang Deshun, the age-defying Chinese catwalk model, has made a huge splash across international media over the last year. Aged 80, the new face of Reebok has appeared in some of the world’s top catwalk shows. ‘Age disruption’, led by the fashion industry, challenges...
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Why being “good for New Zealand” will pay dividends

Ethical business is notoriously hard to measure, but there is no denying the increasing importance of business as a force for good. Find out what questions you need to ask yourself to survive and thrive in the New Zealand market.
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7 Things You Need to Know About Centennials

Move over Millenials, the Centennial generation is changing everything we knew about youth. We explore what brands need to know about this unique consumer group.
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TECHNOLOGY TO DEVELOP A CLOSER LINK WITH YOUR TARGET AUDIENCE: HAVE YOU HEARD OF VCODE® ?

What is VCode®? VCode® is a visual symbol, similar to that of a QR code, but much more advanced. VCode® can be scanned from a 160 degree angle, from up to 100m away, on moving objects, and on multi media displays (incl TV screens!). How does it work? When a VCode® is...
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Are you making the most of migrants?

Migrants now make up 44% of the Auckland population yet few companies are maximising the potential of this important and growing market. HTG and social trends research company, Windshift, have just completed a major research project among migrants. We spent 100 hours conducting in-home interviews as well as a national survey comparing NZ born and migrant New Zealanders.
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