We create partnerships that work

Our insights and expertise will help you punch above your weight.


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We have a 360* view

Our 360* view of sport, business and the community enables us to provide unique insights and value for our clients.We provide an impartial and experienced view of your current and future partnership strategy. Our services help you maximise brand impact, and leave you to focus on your core purpose.


Corporate Services

Do you really understand your customers, and know how to reach them in an emotional and meaningful way? Are you struggling to make or maintain a real connection with your customers? Are your sponsorships or community partnerships working hard for you? Are they effective?

We create mutually beneficial and financially viable relationships between business, sport and the community, developing long term partnerships with tangible ROI on both sides.


Rights Holder services

Do you need to attract more revenue and increase your bottom line? Do you have a strategy and commercial plan to generate incremental revenue? Are you wondering how to stand out & appeal to potential sponsors? Do you need sales expertise to take your proposition to market

We maximise revenue for sport and not for profits through strategic insight and high level partnership alignment.

We provide a one stop shop for both sports rights holders and corporates- providing strategic advice based on sound research, and then working alongside our clients to help them activate plans.

Commercial and Business Development

We are regularly engaged by our clients to develop their commercial strategic plan incorporating new concepts to generate incremental revenue. This can lead to the provision of sales resource – connecting their most valued partner propositions with the right people in the right companies, at the right time.

Research and Evaluation

Our methodology is used to examine your current partnerships and determine how best to position future partnerships to build the most engaging activation opportunities for your market. We also provide ongoing tracking and reviews of your partnerships against your key objectives to ensure a good ROI.


Maximising your partnership portfolio

We work to maximise the outputs from your existing portfolio and develop new partnerships that work harder.  We work alongside your team as a seamless extension for a full implementation of your partnership programme. Whether its starting new partnerships or transitioning to new ones – we do it all.

Hands on activation

We work with sports and community Rights Holders on day to day sponsorship activation at the grass roots level. Our team gets involved with big projects such as running public events for 10,000+ as well as small ones for under 50 people.

Our work

Insights from our team

Why being “good for New Zealand” will pay dividends

Ethical business is notoriously hard to measure, but there is no denying the increasing importance of business as a force for good. Find out what questions you need to ask yourself to survive and thrive in the New Zealand market.
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7 Things You Need to Know About Centennials

Move over Millenials, the Centennial generation is changing everything we knew about youth. We explore what brands need to know about this unique consumer group.
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What is VCode®? VCode® is a visual symbol, similar to that of a QR code, but much more advanced. VCode® can be scanned from a 160 degree angle, from up to 100m away, on moving objects, and on multi media displays (incl TV screens!). How does it work? When a VCode® is...
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Are you making the most of migrants?

Migrants now make up 44% of the Auckland population yet few companies are maximising the potential of this important and growing market. HTG and social trends research company, Windshift, have just completed a major research project among migrants. We spent 100 hours conducting in-home interviews as well as a national survey comparing NZ born and migrant New Zealanders.
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Can Sports Partnerships Deliver? 

Sports sponsorship has never been more powerful or more effective. At a time when many traditional ways of communicating with consumers are reaching fewer people, or failing to cut through, sport and entertainment has become increasingly central to all our lives. Live sport now commands the highest advertising dollar, and also provides engaging content for the way we 'snack and gorge' information today.
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Who we are


HT Group has over 20 years experience in sports partnerships and community insights. Founded originally by MD Mike Hall-Taylor in the UK, Mike used his past knowledge of 15 years in FMCG marketing and Formula 1 to create a company that truly understands the needs of both corporates and rights holders. When Mike emigrated to NZ with his researcher wife Clare in 2009 he recreated this successful formula this side of the world, but added a key component of research insights to the portfolio. Early clients such as Emirates Team New Zealand, New Zealand Post, and the family of Ed Hillary set the company on a growth trajectory – and today it is a finalist in the 2016 Westpac Auckland Business Awards for ‘best emerging business’ and one of the most recognised companies in our field.

Mike Hall-Taylor

Mike Hall-Taylor

Managing Director

mike.ht@htgroup.co.nz    021 0246 8498

Clare Hall-Taylor

Clare Hall-Taylor

Head of Research


Will Ward

Will Ward

Partnerships Manager


Natasha Lewis

Natasha Lewis

Marketing & Research Executive


Kristine Horne

Kristine Horne

Marketing Manager


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"HT Group have done some outstanding work for us in the community investment and sport sponsorship space. They bring an international background and extensive experience to the work they do. I would recommend them highly."

Nicola Airey

NZ Post

"HT Group do everything for me when it comes to negotiating with my sponsors and networking. They are superb. As an athlete headed to a third Olympics I’d say that being with them since 2014 has made a big difference to my journey"

Lauren Boyle

NZ's #1 Swimmer

"HT Group have consistently delivered high quality work that is relevant and well-tailored to specific organisations and situations. They are highly regarded by Sport NZ, all the partners they have done work for and corporates involved in the sector."

Hugh Hutchison

Sport NZ

"HT Group were an important member of the commercial department helping to target and sign up new sponsors Nespresso and Dell. Team players, loyal and hard working with good commercial acumen. I would recommend."

Grant Dalton

Emirates Team New Zealand

Contact us

HT Group

Suite 3, Level 3

95 Hurstmere Rd

Takapuna 0622