Sir Edmund Hillary’s feats inspire high end clothing label

Sir Edmund Hillary’s feats inspire high end clothing label

You may have seen the media talking about the launch of the Edmund Hillary Collection later this year. Our MD, Mike Hall-Taylor, is a co-founder of the company with Peter Hillary and has been working hard over the last few years to make their dreams a reality. This...
Why being “good for New Zealand” will pay dividends

Why being “good for New Zealand” will pay dividends

Last month I scratched my head with incredulity when Icebreaker, renowned for its sustainable approach, was publicly discredited with a D minus score by the Ethical Fashion Report. One has to question the ethics of a benchmarking programme that gives a low score to...
7 Things You Need to Know About Centennials

7 Things You Need to Know About Centennials

Never heard the term Centennials? Well, buckle in because Centennials are the new Millennials. Also known as Gen Z these new consumers have been growing up right under marketers’ noses. Centennials are heading off to university or into the workforce and are set to be...
Are you making the most of migrants?

Are you making the most of migrants?

Migrants now make up 44% of the Auckland population yet few companies are maximising the potential of this important and growing market. HTG and social trends research company, Windshift, have just completed a major research project among migrants. We spent 100 hours...