HTG BRAND

WHAT WE CAN DO FOR YOU

We help brands grow. From idea to execution, HT Group works with iconic brands to develop unique products and services.

LICENSING

We work with rights holders and brands to secure licensing partnerships that are the perfect fit for both – generating new revenue streams for both parties.

A

BRAND DEVELOPMENT

We help to stretch brands into new product sectors and categories not previously considered. One example is the imminent launch of the Edmund Hillary Collection, a luxury outdoor clothing brand.

f

ACTIVATION

We help develop distributor and retail relationships for the brands that we are developing.  We also help define the PR and digital strategy and carry out day-to-day social media activity.

CURRENT BRAND WORK

Hillary Cereal

We helped license the Edmund Hillary Brand to Smartfoods to create the Hillary Summit cereal – a product designed to deliver the energy you need to embark on your next adventure. A portion of all funds generated by the cereal goes toward supporting the Ed Hillary Charitable Trust.

Edmund Hillary Collection

Developed with Sir Edmund Hillary’s son Peter, the Edmund Hillary Collection was created to inspire the greatness of Sir Edmund Hillary in us all, with greatness sewn into the seams of every Edmund Hillary garment. HT Group developed the business plan, secured investors, helped put the management team in place, and is responsible for global marketing.