Sports sponsorship has never been more powerful or more effective. At a time when many traditional ways of communicating with consumers are reaching fewer people, or failing to cut through, sport and entertainment has become increasingly central to all our lives. Live sport now commands the highest advertising dollar, and also provides engaging content for the way we ‘snack and gorge’ information today.
Rather than being seen a peripheral part of marketing, sports partnerships are being created that drive the entire marketing campaign, and have a far greater emotional connection with the target audience.
HT Group are experts at aligning brands and companies with partners that deliver brand relevancy and a the best return on investment.
Do you remember all the hype late last year with Vodafone’s sailing video game and how one lucky young Kiwi beat Jimmy Spithill in driving the boat remotely- in a helicopter- from a mobile phone? HT Group started that relationship with Team G3 as it was then known.