HTG COMMUNITY

WHAT WE CAN DO FOR YOU

We help community projects and not-for-profits increase reach and revenue.

REVENUE / FUNDRAISING STRATEGY

We are regularly engaged by not-for-profits to maximise revenue through strategic insights and high-level partnerships. We develop a strategy that maximises your proposition.

CREATING SHARED VALUE FOR BRANDS

We create mutually beneficial and financially viable relationships between brands and the community. We develop long term partnerships with tangible returns on investment on both sides.

Activation Management

We don’t just advise. We can help implement the strategy that we create. This may be in fundraising, sponsorship sales, events or digital development.

CASE STUDIES

AKTIVE: REVENUE / FUNDRAISING STRATEGY

Aktive: Auckland Sport & Recreation engaged HTG to develop a commercial strategy for incremental revenue generation. Through this process, we identified targeted populations that both Aktive and businesses were interested in reaching. This led to the expansion of the ActivAsian programme – an Asian targeted community initiative.

GENESIS: CREATING SHARED VALUE

Genesis first contacted HTG to evaluate and improve their community programme called “Schoolgen”. Schoolgen is a fun programme that brings solar energy and energy efficiency to life for children across New Zealand. We proposed several ideas for programme development and wrote a strategic plan to suit.

NZ Post: Activation Management

HTG was contracted by NZ Post to carry out a strategic evaluation of their sponsorship strategy. We then took our idea generation and strategic planning one step further and acquired a handful of partners for their new programme: ActivePost. This became one of the largest community sponsorship programmes in New Zealand. HTG managed this programme for four years.