SOCIAL TRENDS RESEARCH PROJECTS
Each year we conduct a major research project on social trends that are designed to help you understand the changing New Zealand landscape. These are some of our recent research topics.
MIGRANTS IN NEW ZEALANDAs more migrants make this country their home, New Zealand is experiencing a dramatic evolution of social values, social expectations, lifestyle norms and demand for products and services. We take a look at the implications of this social change for brands and employers.
THE LONGEVITY REVOLUTION
The longevity revolution is changing everything – people are living longer than ever before. We take a look the unprecedented changes that are occurring in New Zealand at what this means for brands and employers.
Our ageing workforce represents major opportunities and some challenges for employers. We take a look at the changing needs of ageing employees and how to create an environment where these employees can thrive.
HEALTH AND WELLBEING
In recent years there has been a major consumer trend toward health and wellbeing. We explore what this means for individuals, families, work, and brands.
WHAT WE CAN DO FOR YOU
HT Group has a network of experienced qualitative and quantitative researchers. We specialise in social trends research and have wider capabilities to meet your research needs.
SYNDICATED RESEARCH STUDIES
Our syndicated research studies present an opportunity for you to receive robust research at a fraction of the normal rate. We bring organisations together to contribute toward major qualitative and quantitative research studies.
Through intensive research bursts, we are able to run a cost effective design research project with a turn around of 2-3 days excluding recruitment. Our design research process works well for testing well-developed design ideas, early stage concepts or idea generation.
Our team of highly experienced qualitative and quantitative researchers can work with you to develop a research piece that meets your needs. Let us know what you need and we will make it happen.
TRAINING AND WORKSHOPS
We can come to your workplace to deliver training or workshops to your staff members. Training and workshop topics include design thinking, migrant consumers, diverse workplace, the longevity revolution and the ageing workforce.