Wang Deshun, the age-defying Chinese catwalk model, has made a huge splash across international media over the last year. Aged 80, the new face of Reebok has appeared in some of the world’s top catwalk shows.

‘Age disruption’, led by the fashion industry, challenges our traditional notions of age and shows that ageing doesn’t need to compromise lifestyle and vitality. More tangibly, it is driven by a strong commercial purpose given the wealth tied up in the older third of our society now and going forward. The McKinsey Global Institute has forecast that 51 percent of urban consumer growth to 2030 will come from the 60 plus market.

Read more in our article published in StopPress last week about how insights from our Baby Boomer research study can help organisations make the small but important steps to adjust to our ageing society.

Please contact Clare on, or 02102633116 to find out more about our Baby Boomer research study.