Festival fans are set for an epic new mud and music experience later this year, with the announcement of the southern hemisphere’s first Mudtopia Festival, to be held in Rotorua from 1-3 December. The three day festival at Arawa Park will boast an awesome line-up on Saturday 2 December, with work well underway to attract international headliners to perform on the night.
Festival directors Scott Rice and Simon Brady describe Mudtopia as being uniquely New Zealand and a festival designed with something for everyone.
“As well as the mud stage and mud arena, there will be mud sports, mud pools, mud obstacle courses, a mud run and a dedicated mud zone for kids,” Mr Rice says. “When you’re not in the mud or chilling out in front of the stage enjoying the music and entertainment, you can check in to a day spa treatment or check out one of the other interesting exhibitors on site.”
The three-day, high-energy festival is designed to create a playful sensory experience that awakens the world to Rotorua and the world of mud, by enabling people to get muddy and unleash their inner child.
Rotorua Mayor Steve Chadwick says the concept of an international mud festival for the city was first developed more than 10 years ago, but has gained traction in recent years through a growing relationship with its sister event in Boryeong City, South Korea.
Through Mudtopia’s partnership with the Boreyong Mud Festival, ticket holders will get a taste of the globally iconic festival. Mudtopia will also be a special feature at the Boryeong event, which is celebrating its 20th anniversary in July this year.
Mudtopia is owned by Rotorua Lakes Council, and has secured New Zealand Major Events funding for the next five years. The event will be delivered by Auckland-based event management company, Event Engine, supported by a number of specialist service providers.
We are working alongside the Event Engine team to form partnerships with companies who are a good fit. Naming Rights for the Mud Stage, Mud Arena, Mud Games, Muddy Piglets Kids Zone, Mud Run and more are available.
To gain a unique insight into what Mudtopia will have to offer, check out the show reel: