HTG SPORT & ENTERTAINMENT

WHAT WE CAN DO FOR YOU

HT Group was developed with a strong foundation in the sport and entertainment world. Through working with New Zealand’s top sport and entertainment organisations we have developed a depth of knowledge that makes us experts in this area. 

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COMMERCIAL STRATEGIC REVIEW

We consult sport and entertainment rights holders on the best way to maximise their commercial returns. This involves an unbiased strategic analysis of the organisation and identifying commercial opportunities.

PARTNERSHIP ACQUISITION

We create partnerships that work. Our highly experienced team works on behalf of either corporates or rights holders to create mutually beneficial partnerships.

SPONSORSHIP ACTIVATION & MANAGEMENT

We maximise sponsorships for corporate clients by creating and managing unique activations that bring sponsorships to life. With a focus on adding value to customers or attendees, we create unforgettable sponsorship activations.

CURRENT CLIENTS

We work with a wide range of sport and entertainment rights holders. Our clients include national sports organisations, infamous sports teams, major events and popular music festivals. Here is a snapshot of some of the clients we are currently working with. 

One Love & Bay Dreams

We assist One Love and Bay Dreams with partnership acquisition.

One Love is New Zealand’s largest music festival and premier reggae festival. This two day festival at the Tauranga Domain is a highlight of the summer.

Bay Dreams is New Zealand’s fastest growing music festival. Bay Dreams brings together today’s popular artists on New Years Holiday in Mount Maunganui.

NZ RUGBY LEAGUE

We work as an extension of the NZ Rugby League commercial team. We assist them with partnership acquisition, commercial strategic advice and sponsorship activation.

Within the first few months of working together, we successfully secured G.J. Gardner Homes as an official sponsor. In addition, HT Group has secured Macron as the official merchandise partner of NZRL.

Photo credit: Photosport

TOTAL SPORT

Total Sport has engaged HT Group to assist with a commercial strategic review and subsequently, partnership acquisition. Total Sport operates a number of successful events including the Auckland Xterra Series, Partners Life Dual, and the Coastal Challenge.

 

YACHTING NZ

We assist in managing the commercial activities of Yachting New Zealand. This includes conducting commercial strategic reviews, implementing the commercial strategy, partnership acquisition and sponsorship management.

Our work with Yachting New Zealand has led to partnerships with Aon, Nespresso, Volvo and Lawson’s Dry Hills.

PREVIOUS WORK

HT Group has been responsible for some of the largest partnerships in New Zealand. This is some of our work. 

Mitre 10 Cup

Emirates Team New Zealand

Valspar Provincial Rugby Match Officials

QBE Stadium

Team Vodafone Sailing

Specsavers Super Rugby Referees

Yachting NZ & Aon

FMG Stadium